Blake Scholl: Breaking the Supersonic Ban
- 01The Great Stagnation in Physical World Innovation Is Real and Reversible
- 02Regulatory Capture Is the Hidden Enemy, Not Regulation Itself
- 03Hardware Development Must Be Refactored to Look Like Software Development
- 04Vertical Integration as Both Risk Mitigation and Revenue Generation
- 05America's Manufacturing Competitiveness Lies in Inventing the Next Generation, Not Reclaiming the Last
- 06AI's Most Underappreciated Impact on Hardware Is Enabling Custom Internal Software at Small-Company Scale
1. Key Themes
The Great Stagnation in Physical World Innovation Is Real and Reversible
Blake argues that the lack of progress in aviation is not inevitable — it's a failure of ambition and execution, not technology. Supersonic flight was technically achievable long before Boom was founded.
"The technology for supersonic flight existed actually a long time before Boom was founded. Technologically, the company could have been created 10 years earlier, but nobody started it." 00:20:46
Regulatory Capture Is the Hidden Enemy, Not Regulation Itself
Most regulation isn't designed to protect the public — it's weaponized by incumbents to block competition. But the corollary is that well-managed regulatory relationships can become a profound competitive advantage.
"It doesn't come from like some well-meaning person trying to keep the public safe. It comes from some entrenched, frankly, lazy interest that doesn't want to have to compete and runs to DC or runs to the local regulator and tries to use the power of government to shut their competition down." 00:29:05
"The approvals process for XP1, that even for an R&D airplane, could stretch on for months, actually happened in 90 minutes from when we said we think we're ready to fly." 00:30:01
Hardware Development Must Be Refactored to Look Like Software Development
The core innovation at Boom is not the airplane itself — it's the iteration methodology. Treating engineering spreadsheets as first-class software with CI/CD, building internal tools, and vertically integrating manufacturing collapses cycle times from months to hours.
"The spreadsheet engineering is like baby software. It's really code. But it's getting treated like a second class citizen with no automated integration, no automated testing, no continuous integration. None of that stuff. So we said, let's fix it." 00:13:39
"We built a system called MakeBoom. And MakeBoom lets you literally define an airplane in a configuration file. And then you could run a script that does a whole aircraft simulation. And in just a few minutes, you can have a good idea of how well your design performed." 00:14:08
Vertical Integration as Both Risk Mitigation and Revenue Generation
Boom's decision to build its own engine — initially a necessity to avoid terrible aerospace suppliers — created an unexpected business model: selling the engine as a standalone natural gas power turbine, generating capital and test data before the airplane flies.
"We discovered along the way that because we had made a choice to vertically integrate our own propulsion, we were able to take the engine that we were building for supersonic flight and sell it separately on the ground as a natural gas power turbine. And that's what we call super power." 00:17:53
"We can go from a digitally designed engine part to a prototype part in about 24 hours. This is our R&D shop in Denver. This is a room that does not exist at GE or Rolls-Royce or Boeing or any other large aerospace company." 00:16:02
America's Manufacturing Competitiveness Lies in Inventing the Next Generation, Not Reclaiming the Last
Trying to reshore legacy manufacturing is a losing strategy. The path forward is tooling-free, all-digital manufacturing processes where America's innovation advantage reasserts itself.
"We don't win in a game where the most labor is what matters. We don't win in a game where having the tool and dye industry is what really matters. We need to invent the next generation of manufacturing scale that here. Because what America is still best at is invention and freedom and innovation." 00:23:29
"For our turbine blades, we're working in an all digital manufacturing process that will let us go in 24 hours from a digital design to the most advanced turbine blade in the world with absolutely no tooling." 00:23:29
AI's Most Underappreciated Impact on Hardware Is Enabling Custom Internal Software at Small-Company Scale
AI doesn't just write code faster — it democratizes the kind of bespoke operational software that previously only Amazon-scale companies could afford to build, allowing even small hardware startups to have software that fits their operation perfectly.
"AI allows anybody who is a user to become a tool builder. And I think that's a really, really big deal... What AI does is reduce the cost of building custom software, which I think allows more businesses to have software that fits them perfectly." 00:25:22
The "Why Now" Framework Misleads Founders Into a Narrow Band of Ideas
The prevailing VC heuristic — that good ideas get built at the earliest possible moment — systematically leaves enormous value on the table, clustering founders around recently-enabled ideas while ignoring problems that were always solvable.
"There are many, many unsolved problems in the world, many great ideas hiding in plain sight that were actually solvable, that could have been multi-billion or multi-trillion dollar businesses a while ago, but nobody's building them. And not for any reason other than nobody went and did it." 00:20:46
Passion Is the Only Non-Teachable Attribute — Optimize for It in Hiring and in Choosing What to Build
Skills and knowledge are learnable. Caring is not. This principle governs both Blake's hiring philosophy and his advice on company selection.
"You can teach skills, you can teach knowledge, you can learn any kind of engineering. But the one thing I've never been able to teach somebody else is to care when they just didn't care." 00:31:30
Work on What You Love, Not What You Know — Knowledge Is Changeable, Passion Is Not
The conventional advice to build in your domain of expertise actively misdirects founders away from their highest-leverage opportunities.
"I think the worst advice is work on what you know. What you know can be changed, particularly in a world where everyone has personalized AI tutors. Anybody with passion and dedication can learn new knowledge and learn new skills. But what you can't change easily is what you love. Knowledge is changeable. Passion is not." 00:32:26
2. Contrarian Perspectives
"Why Now?" Is a Harmful Question That Gatekeeps Founders Out of the Best Opportunities
The entire VC framework of "why now" — implying that good ideas are always being worked on at the right moment — is empirically wrong and actively harmful to ambitious founders.
"The answer to why now can be because I started now." 00:21:15
"The law of large numbers you might think applies to startups just doesn't. The world is a smaller place than we're told." 00:21:15
Experience Is Overrated in Hardware — and the People Promoting It Are the Evidence Against It
The aerospace industry's insistence on deep experience before anyone can contribute is not wisdom — it's self-serving gatekeeping from people who work at failing institutions.
"In hardware, experience seems to win. High barriers, deep expertise required... I don't believe the premise of the question. This is one of these lies told by old people at big, dumb companies. And it's just not true. And by the way, all those people suck." 00:42:16
"The moment you become an expert, what you're steeped in is the past. And then you're completely useless." 00:43:15
You Can Change Regulations — Building in Regulated Industries Is Not the Obstacle It Appears to Be
The conventional wisdom that regulated industries are off-limits for startups is wrong. Demonstrating that your technology solves the underlying concern can eliminate the regulation entirely.
"People talk about isn't it a bad idea to build in a regulated industry? Turns out you can change the regulations." 00:10:28
"It was about 24 hours from breaking the sound barrier to be invited to the West Wing. And 115 days from breaking the sound barrier to an executive order making supersonic flight legal again in the U.S." 00:10:28
AI Doomerism About Job Destruction Is "Deeply Wrong and Confused" — Hardware Companies Actually Need More Software Engineers Post-AI
Contrary to the prevailing anxiety, AI lowers the cost of software so much that hardware companies' demand for software engineers increases, not decreases.
"At Boom, we need far more software engineers in a post-AI world than we need in a pre-AI world. Why? Because the cost of software development has dropped... So our need for software engineers has actually gone up as the cost of software engineering has gone down." 00:41:25
Jeff Bezos Was Wrong About What Only Big Companies Can Do
The investor consensus — including from Bezos himself — that airliners require large institutional actors was used as a direct rejection of Boom. It was simply incorrect.
"Jeff Bezos passed on our seed round at Boom. And then he wrote the 2015 Amazon shareholder letter about how there's certain things that only big companies can do. And he cited airliners as one of these." 00:05:07
3. Companies Identified
Boom Supersonic Startup building supersonic commercial airliners. Founded 2014 by Blake Scholl. Built XB1, the first privately developed jet to break the sound barrier. Developing Overture passenger airliner and "Super Power" ground-based turbine as a revenue bridge.
"Last year, XB1 became the first independently developed jet to break the sound barrier, more than a decade after founding the company." 00:06:29 "The first super power turbines under construction right now and goes to the first customer in less than 12 months." 00:18:22
Amazon E-commerce and cloud giant. Cited as a model for building bespoke internal software at scale and for combining long-range vision with operational discipline.
"Amazon would never like massage their choices to try and make earnings look good that quarter. They just take the long term cash flow decisions. And yet at the same time, there was incredible operating discipline." 00:38:51
SpaceX / Starlink Satellite internet constellation. Used by Boom for the first supersonic air-to-air live stream.
"The first supersonic air-to-air live stream filmed on an iPhone, streamed via Starlink." 00:11:50
Nike Apparel and footwear company. Cited as an example of a business made possible by the jet age — Phil Knight's chance trip to Japan only happened because of fast air travel.
"Phil Knight, the founder of Nike, started the company in the 1960s on a chance trip to Japan when he fell in love with Japanese style running shoes." 00:02:54
Microsoft Technology company. Cited as an example of audacious vision executed from a position of apparent impossibility.
"Bill said his goal for Microsoft was to put a personal computer in every home and on every desk running Microsoft software. And this was at a time where personal computers mostly didn't exist." 00:36:57
Uber Ride-hailing company. Cited as the canonical example of deploying first and building a customer base to use against hostile regulators.
"In building Uber, Travis basically ignored the regulators and built the service anyway. Built a fan base of customers that he could use against the regulators that were trying to shut him down." 00:28:10
Groupon E-commerce marketplace. Acquired Blake Scholl's first apps company.
"I founded an apps company that got acquired by Groupon." 00:05:34
Lockheed Defense contractor. Cited as an example of broken manufacturing velocity.
"It now takes Lockheed more than two years to build a new Patriot missile interceptor." 00:00:32
Boeing Aerospace company. Cited repeatedly as a cautionary tale — cultural failure, no new aircraft development, and complacency toward Boom.
"They're not even building new airplanes anymore, let alone innovative new airplanes." 00:04:39 "Boeing has plenty of its own self-inflicted problems. They thought boom was kind of cute, would probably never succeed." 00:29:34
Gulfstream Business jet manufacturer. Cited as the obvious but flawed candidate for supersonic private aviation — lack of appetite for regulatory risk blocked progress.
"One of the fallouts of the Concorde era was that we actually banned supersonic flight in the US. And since most Gulfstream miles were over land in the US, there simply wasn't much of a business case without a regulatory change." 00:04:13
GE / Rolls-Royce Aerospace engine manufacturers. Cited as examples of what Boom's vertically integrated R&D shop surpasses.
"This is a room that does not exist at GE or Rolls-Royce or Boeing or any other large aerospace company." 00:16:02
Douglas Aircraft Historic aircraft manufacturer. Cited to underscore how long the aerospace startup ecosystem has been dormant.
"The last company entrepreneur founded that went on to build a commercial airliner was Douglas Aircraft 1921." 00:26:19
Y Combinator Startup accelerator. Boom went through YC; the talk was delivered at a YC event.
"By the end of YC batch, this is what Boom looked like." 00:06:04
4. People Identified
Blake Scholl Founder and CEO of Boom Supersonic. Former Amazon employee (2001), founded a mobile apps company acquired by Groupon, then founded Boom in 2014. Holds a private pilot's license. Self-taught aerospace engineering.
"I was a software engineer by training. We spent time at early Amazon. I founded an apps company that got acquired by Groupon. Could I do this? My knowledge about airplanes was limited to a pilot's license." 00:05:07
Jeff Bezos Founder of Amazon and Blue Origin. Cited both as an admired long-range strategic thinker and as someone who explicitly passed on Boom's seed round and publicly stated airliners were beyond startup capability.
"Jeff Bezos passed on our seed round at Boom. And then he wrote the 2015 Amazon shareholder letter about how there's certain things that only big companies can do. And he cited airliners as one of these." 00:05:07 "Jeff liked to make kind of seven year business plans... He was laughed at internally and laughed at by his board when he launched Amazon Web Services." 00:38:22
Phil Knight Founder of Nike. Cited as proof that the jet age created entirely new industries — his chance encounter with Japanese running shoes, enabled by fast air travel, spawned a global brand.
"Phil Knight, the founder of Nike, started the company in the 1960s on a chance trip to Japan when he fell in love with Japanese style running shoes." 00:02:54
Travis Kalanick Co-founder of Uber. Cited as the archetype of the "deploy first, fight regulators later" strategy and why it worked in his specific context.
"In building Uber, Travis basically ignored the regulators and built the service anyway. Built a fan base of customers that he could use against the regulators that were trying to shut him down." 00:28:10
Steve Jobs Co-founder of Apple. Cited for his Stanford commencement address advice on working on what you love as the prerequisite for great work.
"He talks about what it takes to do great work and how it's important if you're going to do great work to work on something you love." 00:31:01
Bill Gates Co-founder of Microsoft. Cited as the exemplar of audacious vision declared before the infrastructure to support it existed — and executed anyway without anyone granting permission.
"Bill said his goal for Microsoft was to put a personal computer in every home and on every desk running Microsoft software. And this was at a time where personal computers mostly didn't exist." 00:36:57
5. Operating Insights
The Confusion List: A Systematic Method for First-Principles Mastery
Blake's personal technique for actually understanding complex domains — not just passing tests — is to maintain an explicit running list of things he doesn't truly understand. The discipline is in the awareness of the gap between surface fluency and real comprehension.
"I started making a list that I called my confusion list, which is my list of things I didn't think I really understood, even if I could answer the question on a test or answer the question plausibly. And my goal was every week to take one thing off the confusion list." 00:40:08
Seek One Experienced Voice Before Doing Anything That's Been Done Before — Then Decide Whether to Listen
Boom's hiring and execution rule separates two different things: doing something new (always fine for a young engineer) versus doing something that exists in the world (requires finding and hearing from someone who has done it, even if you ultimately ignore the advice).
"It is totally okay for a young engineer to do something they've never done before. Just the way it's okay for them to do something that nobody has ever done before. But if somebody has done it before in the world, our rule is you have to go find one of those people, call them and ask them your advice. You don't have to take it. You just have to hear it." 00:43:15
Make Regulators Teammates, Not Adversaries — "Boom Plus FAA Versus the Problem"
When you lack an active incumbent enemy and your product is safety-critical, the highest-leverage regulatory strategy is radical transparency and early engagement — which can compress multi-month approval timelines to 90 minutes.
"We asked them for feedback. We said, hey, come anytime you want, see anything you want to see... We made it boom plus FAA versus the problem, not boom versus FAA." 00:30:01
Optimize for the Two Days That Define a Startup: The Worst Day and the Best Day
The ability to survive the worst day requires that the best day be worth it — which means the mission must be genuinely important to you, not just commercially interesting.
"As a startup founder, you really have to optimize for two days. The worst day and the best day... Because I believed that what we were creating was important, because I wanted it to exist in the world, I was able to keep going even when it seemed almost impossible." 00:08:32
Build Bespoke Internal Software — It Is Now Affordable for Small Companies
The competitive advantage Amazon had from custom internal software — which previously required Amazon-scale resources to build — is now accessible to small teams via AI-assisted development. Hardware companies especially should exploit this.
"To do that in the early 2000s required scale. That much software couldn't have been created by a small company with a small operation. And what AI does is reduce the cost of building custom software, which I think allows more businesses to have software that fits them perfectly." 00:24:57
6. Overlooked Insights
Mach Cutoff Is a Physics-Based Legal Unlock Worth Billions — and Almost Nobody Is Talking About It
Blake mentions almost in passing a phenomenon called "Mach cutoff": if you fly supersonic at sufficient altitude and the right speed for current atmospheric conditions, the sonic boom bends back upward and never reaches the ground. This wasn't the original plan — it was discovered during XB1 test flights. Its significance is enormous: it didn't just answer the "how quiet is quiet enough" question, it eliminated the question entirely, directly causing an executive order and bipartisan legislation. Any investor or founder thinking about supersonic, UAM, or high-altitude operations should understand that this physical phenomenon — not just engineering finesse — is what unlocked the entire regulatory pathway.
"XB1 broke the sound barrier on two flights, six times through the sound barrier. Each time, no audible sonic boom on the ground. We actually demonstrated a principle that had been talked about for a long time called Mach cutoff. Where if you break the sound barrier at a sufficiently high altitude, and at the right speed for the current weather, the sonic boom actually makes a U-turn in the sky and never touches the ground." 00:09:30 "It was about 24 hours from breaking the sound barrier to be invited to the West Wing. And 115 days from breaking the sound barrier to an executive order making supersonic flight legal again in the U.S." 00:10:28
"Super Power" Is a Stealth Energy Company Hidden Inside an Aviation Startup — With a Customer Shipping in Under 12 Months
Blake mentions almost parenthetically that Boom has adapted its supersonic engine into a ground-based natural gas power turbine product called "Super Power," with the first unit going to a paying customer in under 12 months. This is not framed as a separate business but as a financing mechanism. In reality, it is a standalone industrial energy product in one of the most capital-rich sectors in the world — power generation — being built by a team that has already demonstrated a working engine. The test data and revenue it generates fund the airplane, but the product itself could be independently significant, especially given current energy demand dynamics from AI data centers and grid stress.
"We were able to take the engine that we were building for supersonic flight and sell it separately on the ground as a natural gas power turbine. And that's what we call super power. This is a supersonic engine adapted for ground power generation that can ship without the rest of the airplane, thereby generating the test data, the learnings, the reliability, and also the capital that we need to go big. The first super power turbines under construction right now and goes to the first customer in less than 12 months." 00:17:53