Pieter Levels

“Anton had already been cultivating an audience on socials built over years of posting raw numbers, failed experiments, hiring photos, half-formed ideas a-la Pieter Levels. When they launched people already trusted the person before they trusted the product.”

“Being generative is important because let's say you're a small time entrepreneur, like Peter Levels type of entrepreneur... the products go through cycles... you need to be generative and creative in order to continuously do that. And you can make millions of dollars doing that.”