Amit Shah

Amit Shah is the founder and CEO of InstaLILY AI, an enterprise artificial intelligence company, and has served as a director of Groupon since March 2026. He previously served as President of 1-800-Flowers.com from 2020 to 2021 and as its Chief Marketing Officer from 2017 to 2020, where he led digital transformation initiatives including early adoption of voice and messaging platforms, augmented-reality features, and alternative payment integrations such as Affirm. He is best known for driving e-commerce innovation and personalized customer engagement at scale during his decade-long tenure at 1-800-Flowers.com.