Eric Ryan
Eric Ryan is a serial entrepreneur and co-founder of the consumer brands Method, Olly, and Welly Health, which collectively reached valuations approaching one billion dollars. He is also the founder of Cast Jewelry, a luxury accessories brand. He is best known for applying a category-disruption framework in which he identifies large, stagnant consumer product categories and introduces design-driven, culturally resonant branding to differentiate new offerings. His ventures Method and Olly were acquired by SC Johnson and Unilever respectively.
“I look for a sea of sameness, and everywhere in the aisle that I see a sea of sameness, I know there's an opportunity to come and do something different.”
Source→“"He goes, I walk through the aisles and I look for a sea of sameness. So basically I'm looking for these sleepy categories where everything looks the same in the aisle and I want to come and be different."”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.