Allison Ellsworth
Allison Ellsworth is the co-founder and chief brand officer of Poppi, a prebiotic soda brand based in Austin, Texas. She co-founded the company with her husband Stephen Ellsworth in 2016, originally under the name Mother Beverage, before rebranding to Poppi after securing investment from Rohan Oza on Shark Tank. She is best known for building Poppi into a widely distributed beverage brand through an early, founder-led social media strategy on TikTok, culminating in the company's acquisition by PepsiCo in 2025 for $1.95 billion.
“sold to PepsiCo for $1.95 billion after reaching $500M+ in annual revenue in under five years”
Source→“Poppy's early and aggressive bet on TikTok as a distribution channel for brand awareness was a primary driver of the company's unusual geographic growth pattern”
Source→“"We were one of the first founder led brands to really lean into TikTok. And back then it was the wild, wild west..."”
Source→“"I think it's true for in that space... you tap into emotion and you make something that they grew up with just a little bit better, right? That's what we did at Poppy..."”
Source→“"With Pepsi, they're really prioritizing better for you. They're taking their dyes out of like a lot of their chips..."”
Source→“"Sure you could do what Celsius did. And they were able to go public, but Pepsi distributes them and has a small stake in the company."”
Source→“"I actually feel like they failed to like innovate. They, you know, then Grüns comes along and does it in gummies and they exit. AG is still not exited."”
Source→“"You see what David is doing with the protein bar and all of this. And it is really hot."”
Source→“"Nello is a powder within the calming space. So it's magnesium... they're blowing up. They're everywhere. They're killing it."”
Source→“"I purchased for my household is called Preston Lane cleaning products... not only does it smell amazing, the ingredients are safe, but they also make like candles and they make dish soaps."”
Source→“"Blue Land is an incredible brand. And it's more around like how do they reduce plastic and their receivable tablets putting in."”
Source→“"I still don't think they're that cute. They look — they're not like high end Florence Tom Ford type look, whereas I think Preston Lane is."”
Source→“"I remember when we first started, we were like, if we could just sell for $500 million, like wow. And I think Vital Proteins had just sold."”
Source→“"At one point there was a company trying to buy us and Rohan, like they offered us 1.6, he wanted two and he would like threaten to get up in the room and it like blew up the whole thing."”
Source→“"He ran our entire innovation team and supply chain and all of this stuff. And like the hardcore business side is why we make so many, such a good partnership."”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.