Steijn Pelle
Steijn Pelle is the co-founder and CEO of Lassie, a San Francisco-based AI company that automates back-office and financial administration for small businesses, starting with dental and medical practices. Before founding Lassie, he held early growth and product roles at Robinhood, Coinbase, and HealthTap. He is best known for embedding inside a dental practice to manually perform administrative work before writing any software, an approach that shaped Lassie's product development and led to the platform now serving over 700 practices across 49 states.
“"A big part of it was us actually spending the time in offices doing the work ourselves. I don't think we could have built a product that works as well as it does if we didn't know how to do the job."”
Source→“Co-founder and CEO of Lassie. Former Robinhood growth/referral program. Originally from Amsterdam. Track and field athlete (near-professional level). Identified the dental administration problem by personally doing the work in Dr. Kwon's office.”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.