Chris Cocks
Chris Cocks is the Chief Executive Officer of Hasbro, Inc., a position he has held since February 2022. Before becoming CEO, he served for six years as President and Chief Operating Officer of Wizards of the Coast, Hasbro's gaming division, where he is best known for driving consecutive years of growth in Magic: The Gathering and Dungeons & Dragons. Prior to joining Hasbro, he held senior marketing roles at Microsoft, including work on major Xbox franchises. He is currently leading Hasbro's push into AI licensing through Sixth Wall, a B2B studio launched in June 2026 to bring AI-enabled versions of Hasbro characters to third-party platforms.
“Hasbro is launching 'Sixth Wall,' a new B2B unit to license AI versions of 11 characters, partnering with ElevenLabs for authentic voice replication.”
Source→“"It is built around a creator-first model that gives voice talent and creatives a meaningful seat at the table. It gives brands a trusted way to bring characters into new AI-enabled platforms without losing what makes them authentic." — Hasbro CEO Chris Cocks”
Source→“"Hasbro said it is not aiming its products at those under 13 and is still exploring the best way to bring AI-equipped toys to younger audiences as well as engaging in 'broader industry discussions around safety standards and voluntary guardrails for AI-enabled play experiences.'"”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.