“Hasbro is launching 'Sixth Wall,' a new B2B unit to license AI versions of 11 characters, partnering with ElevenLabs for authentic voice replication.”
Source→“The toymaker is working with real actors and ElevenLabs, which specializes in voice AI, to ensure that the characters have the voice that fans have come to know in movies and TV shows.”
Source→“"It is built around a creator-first model that gives voice talent and creatives a meaningful seat at the table. It gives brands a trusted way to bring characters into new AI-enabled platforms without losing what makes them authentic." — Hasbro CEO Chris Cocks”
Source→“"Hasbro said it is not aiming its products at those under 13 and is still exploring the best way to bring AI-equipped toys to younger audiences as well as engaging in 'broader industry discussions around safety standards and voluntary guardrails for AI-enabled play experiences.'"”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.