Marshall McLuhan

Herbert Marshall McLuhan was a Canadian philosopher and professor of English at the University of Toronto, where he directed the Centre for Culture and Technology. Born in 1911 and deceased in 1980, he is widely regarded as the father of media studies and is best known for coining the expressions "the medium is the message" and "global village," as well as for his influential 1964 work Understanding Media: The Extensions of Man. His work explored how the form of each medium, rather than its content, reshapes human perception and social organization, and he anticipated the World Wide Web and the effects of electronic interdependence decades before their realization.