Poppy

“sold to PepsiCo for $1.95 billion after reaching $500M+ in annual revenue in under five years”

“Poppy's early and aggressive bet on TikTok as a distribution channel for brand awareness was a primary driver of the company's unusual geographic growth pattern”

“"We were one of the first founder led brands to really lean into TikTok. And back then it was the wild, wild west..."”

“"I remember when we first started, we were like, if we could just sell for $500 million, like wow. And I think Vital Proteins had just sold."”

“"At one point there was a company trying to buy us and Rohan, like they offered us 1.6, he wanted two and he would like threaten to get up in the room and it like blew up the whole thing."”

“"Our CMO at the time, Andy Judd, went back with them back and forth and we bought it and we're like, OK, now how do we activate?"”

“"He ran our entire innovation team and supply chain and all of this stuff. And like the hardcore business side is why we make so many, such a good partnership."”