Adobe

“The globally most profitable creative tool product in the previous era was Adobe. But Adobe had the fewest users. Something wrong — why does it have the fewest users but earn the most? Because in the productivity track, it's not whoever has the most users who wins, but whoever controls the highest-value production.”

“We just turned off Marketo. They raised our prices from $22,000 to $80,000 since 2020. We left. And I bet they've lost 20% of their customers over that period of time.”