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HOME/MORE OR LESS/Google Just Won AI, TikTok’s “Se…
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// EPISODE
MORE OR LESS

Google Just Won AI, TikTok’s “Self-Control Badges”, ChatGPT Enters Group Chats

DATE November 21, 2025SOURCE MORE OR LESSPARTICIPANTS BRIE LARSON, JESSICA THOMPSON, SAM ALTMAN, DAVE NEMETHREGION WESTERN
// KEY TAKEAWAYS3 ITEMS
  1. 01Google's AI Dominance and Strategic Advantages
  2. 02OpenAI's Existential Challenge
  3. 03The De-Branding of AI

1. Key Themes

Google's AI Dominance and Strategic Advantages

Google is emerging as the clear leader in the AI race, with Gemini 3 taking the lead over ChatGPT. The company has multiple monetization paths through its integrated ecosystem spanning Gmail, Calendar, YouTube, search, and TPUs. Sam Altman articulated this extensively: "Google seems to be ramping up the engine on monetizing this shit out of it in 18 different ways, which is what you get to do when you have a freight train, right, like Google that can put it everywhere with the tech team all the way down to TPUs. Like, they're gonna make money everywhere." [00:00:00]

The trust factor also plays significantly in Google's favor. As Sam noted: "For a whole bunch of reasons, I trust Google, and the value of trust is like much higher than other companies, right? It's the same thing, I trust Waymo, I don't really trust Tesla self-driving. I think the incentives are more aligned." [00:27:17]

OpenAI's Existential Challenge

OpenAI faces mounting pressure from multiple directions without a clear path to profitability. The company lacks technical differentiation, faces competition from social (Meta), enterprise (Microsoft), and consumer (Google) angles, yet has no sustainable revenue model. Sam stated bluntly: "I honestly think this is going to be, this year is like an absolute maker break for if open AI is a thing or not is my view." [00:22:16]

The subscription model OpenAI is pitching appears fundamentally flawed. Jessica observed: "Fiji gave an interview in Wired this week, saying that they're gonna make money because people are gonna pay for subscriptions that are gonna give them access to the best financial advisor, the best personal shopper, et cetera. And I don't buy that because you can get all of that for free now in other places." [00:28:17]

The De-Branding of AI

A significant prediction emerged that "AI" as a explicit brand element may fade into the background. Jessica argued: "I kind of wonder if on a pure tactics basis, companies building AGI should be like rebranding it... it kind of feels pretty likely that we could be sitting here in five years with all sorts of new technology at our fingertips, but that is just kind of new technology powered by new AI models... And that the average consumer isn't sitting there being like, oh, I'm using AI now." [00:34:21]

This observation was supported by real behavior: "Our eight year old thinks Gemini is Google and Google is Gemini and he doesn't know the difference. And it really doesn't matter." [00:34:43]

2. Contrarian Perspectives

ChatGPT as "Kleenex" is a Myth

Against the conventional wisdom that OpenAI owns the "Kleenex verb" for AI, Sam argued: "I've heard a lot of people give a story and being like, look... at least open AI still, they own the Kleenex verb. Like they own the chat GPT. And that's true if it's Kleenex, but if it's just like a few year disruption... I actually think there's a very strong argument you're making right now, which I agree with, that actually, like, chat GPT is not Kleenex. And like this will be a branding blip in history." [00:56:14]

Infrastructure Spend Doesn't Predict Bubble Timing

The group challenged the idea that current infrastructure spending indicates immediate bubble risk. Sam explained: "You can't look at like the infrastructure spend because like that ship has already sailed in so many ways. We're going to think about the holes and rack of much servers, right? And like raise a bunch of debt. And we've already raised it. I think looking at the rate of new debt offerings or whatever it is, that's going to be even more, I think, is interesting." [00:38:51]

State-Level AI Regulation is Fundamentally Wrong

Sam made a forceful case against state-level AI regulation: "What are states are sub-scale things, right? And like, yeah, California is the biggest one. It's almost a size of Germany. They can get away with more than most and try to. But in the end of the day, you want Wyoming with like 100,000 people, like having their own regulates and incredibly stupid... I actually think unations are sub-scale for AI. Like we now live in a globalized internet world." [00:44:09]

The Consumer Doesn't Like AGI

Jessica raised an underappreciated concern: "People don't like AGI... You talk to people outside AGI start ups in Silicon Valley, and they're like, it's gonna jack my electricity prices up. It's gonna make my kids mentally ill. Like that feeling has been there for some time. It's getting quite big." [00:12:40]

3. Companies Identified

Grammarly (Now Superhuman)

Description: Writing assistance and communication tools company that merged with Superhuman under new branding

Why mentioned: Cited as example of AI disruption requiring strategic repositioning through acquisitions

Quote: "If you think about Grammarly of a company that is completely fucked by AI, right? So they're basically figuring out how to take what they have now and like to do a bunch of acquisitions they're trying to is my understanding. It's pretty smart." - Sam Altman [00:38:00]

Calshi

Description: Prediction markets platform that secured regulatory approval

Why mentioned: Demonstrating persistence through regulatory challenges paying off with Coinbase partnership

Quote: "Calshi, like a lot of these companies are actually fairly old and they've been around in various forms for a while. And they were the ones who had the balls to do the regulatory work around this, like last administration, right? And so the reality is, they got the benefit of having been around the hoop on this for so long from the regulatory perspective that when it finally unlocked, which really is like a Trump era phenomenon that everyone's like, yeah, whatever, do it. They're like pretty well positioned." - Sam Altman [00:48:22]

Coinbase

Description: Cryptocurrency exchange expanding into broader financial services

Why mentioned: Illustrating how crypto platforms are evolving beyond their original purpose into comprehensive financial services

Quote: "Everything becomes what it was set out to fight, right? And like, there's no question that Coinbase is becoming a financial service platform broadly. They're not just doing crypto, like doing all the things. Their community is the audience of crypto people, which by the way, probably correlates with people who do a bunch of stuff around prediction markets." - Sam Altman [00:47:11]

Nvidia

Description: GPU manufacturer dominating AI infrastructure

Why mentioned: Earnings up 60%, demonstrating continued strength in AI infrastructure spending

Quote: Discussion occurred at [00:58:18] with Jessica noting "Up until the right folks, 60% is insane. Party is not ending."

4. People Identified

Shashir Mahodra

Description: Executive who led Grammarly, now CEO of Superhuman (merged entity)

Why mentioned: Recognized as excellent executive navigating AI disruption through strategic repositioning

Quote: "Grammarly is an interesting one, right? Very high fire. Lots of money. Like people loved it. Run by Shashir Mahodra, who's a great executive." - Sam Altman [00:37:37]

Jessica added: "I worked with him at Google back in the day. He's one of the reasons we're a subscription business at the information." [00:37:43]

Bill Ackman

Description: Investor who inadvertently sparked "May I Meet You" social movement

Why mentioned: Catalyzed dating/social etiquette discussion in San Francisco tech scene

Quote: "Bill Ackman tweeted something. What was it like dating advice? May I meet you or something?... And then like some attractive young women like took this and ran with it on Twitter. They started posting photos themselves, like making like make SF hot again." - Sam Altman [00:53:03]

5. Operating Insights

Distribution Partnerships Trump Building Everything In-House

Coinbase's partnership with Calshi demonstrates that established platforms should partner rather than build complex regulated products from scratch. The regulatory complexity and time investment required makes acquisition or partnership the superior strategy when timing matters.

Dave noted: "It's surprising to me actually that Coinbase didn't innovate and add their own prediction market much faster. And so the fact that they're having to partner with Calshi..." [00:48:02]

Sam responded: "I think like look, the whole prediction market idea and like, it's like obviously an old one... So Calshi, like a lot of these companies are actually fairly old... I think it's actually fairly hard to spin this stuff up. So everyone likes the idea of them... but you got to hand it to Polymarket Calshi and a few others. You just like did the dog hard work of like staying in the game regularly, long enough to survive for the moment where they were now doable." [00:48:17]

The Second Derivative Matters More Than Absolute Numbers

When evaluating infrastructure bubbles, focus on the rate of change in spending commitments rather than current spending levels, since committed capital will be deployed regardless.

Sam explained: "I think just look at the second derivative. Right? You can't look at like the infrastructure spend because like that ship has already sailed in so many ways... I think looking at the rate of new debt offerings or whatever it is, that's going to be even more, I think, is interesting. Because I think that's like, the money that's already been raised is going to get spent." [00:38:51]

Embed AI Invisibly Rather Than Announce It

Google's Gemini launch strategy of embedding AI capabilities throughout existing products (Gmail scheduling, search enhancements) rather than creating separate "AI products" represents superior go-to-market strategy. Sam described the winning approach: "You go in Gmail. And like, all of a sudden there's like a scheduling and they can textually pop stuff and it helps you schedule on the fly with a bunch of AI. And you're like, yup, that's how you deploy it. You just stick it into the places where it's most relevant. And it's like, it's not even a big one. It's just like an evolution of all the things." [00:36:47]

Technology Boundaries Require Different Execution

Jessica articulated an important lesson from attempting an Instagram break: "Instagram is confused. They are sending me so many emails... I'm fine. I'm here. There were many moments like Brichella. I was really happy I didn't have Instagram because I didn't even think about my fun... every time you popped up in a new outfit, I didn't have to take a photo and post an Instagram. But if I could have, my body would have wanted to. I would have had to stop myself." [00:11:10]

The key insight: "Kids don't have a technology problem. Parents have a boundary problem... people have boundary problems with technology, right?" [00:12:18]

6. Overlooked Insights

The Graph as ChatGPT's Social Strategy

Dave made a subtle but crucial point about ChatGPT's group chat feature that was quickly glossed over: "The more technical way to say it, though, Sam, is putting a graph in ChatGPT." [00:23:25]

This represents a fundamental architectural shift from ChatGPT as a tool to ChatGPT as a social platform with network effects. Building a social graph - mapping relationships between users - is arguably more strategically valuable than any individual feature. If ChatGPT becomes the substrate for group communication and decision-making, it gains defensibility through network effects rather than just model quality. This could be OpenAI's actual path to competing with Meta and Google, but it went largely unexamined in the conversation.

Prediction Markets as Superior Sports Content

Dave briefly mentioned a profound shift in sports media consumption: "Other more interesting things that I've noticed in my own behavior is I actually find it quite fun to watch sports and then watch the curves on Colshi. I find it more interesting than looking at the athletic anymore... I actually quite enjoy watching the curves diverge in the wrong direction, like effectively predicting the game incorrectly while it's going on. That in itself is a story." [00:49:36]

This suggests prediction market data may be displacing traditional sports journalism and community features. The real-time probability curves provide more engaging, data-driven narrative than written commentary. If this behavior scales, it represents an existential threat to sports media companies and potentially a new category of "data journalism" where the visualization of betting markets becomes the primary content. The employment of "writers for sports betting markets" that Jessica mentioned [00:50:27] hints at an emerging profession at this intersection.