20VC: Jake Paul on Why Traditional VC is Toast and Attention is More Valuable Than Cash | Politics: Will Jake Paul Actually Run for President? | Inside the Payday of Fighting Anthony Joshua and Mike Tyson | with Geoffrey Wu, Co-Founder at Anti-Fund
- 01Attention Is the New Moat in Venture Capital
- 02The Creator-to-Investor Pipeline Is a Real and Defensible Strategy
- 03The "Incubation-First" Model Is Their Highest-Return Strategy
1. Key Themes
Attention Is the New Moat in Venture Capital
The central thesis of Anti-Fund is that distribution and cultural relevance are becoming more valuable than capital or traditional analytical intelligence. As AI commoditizes "smart people" tasks like coding and financial analysis, taste and attention become the differentiating asset for both founders and investors.
"I would argue that with AI making traditional smart people stuff like coding and financial analysis as just metered intelligence, I would argue that having taste, having that cultural vibe... I think that's like one of your like big edges as an investor." — Geoffrey Wu 00:12:45
"Attention is more valuable than capital." — Jake Paul 00:17:01
The Creator-to-Investor Pipeline Is a Real and Defensible Strategy
Jake and Geoffrey argue that being a native content creator gives Jake pattern recognition about culture, consumer sentiment, and platform shifts that translates directly into investment edge — not just deal access. The real question they pose: can traditional VCs become influencers faster than influencers can become VCs?
"Can VCs become influencers faster than native influencers like Jake and Logan can become VCs? Like that's kind of like the battle. Benchmark acquired Jack Altman's podcast, you know, A16Z, great media platform." — Geoffrey Wu 00:16:40
"Even just describing like the nuances of like 6.9 seconds on a product feature, right? In some sense, he was an early adopter in all the social platforms as a creator. So I think that same skill set in terms of knowing what is coming around the corner, understanding consumer sentiment is essentially the same instinct as us as VCs being like, hey, you know, this guy's a winner." — Geoffrey Wu 00:12:17
The "Incubation-First" Model Is Their Highest-Return Strategy
Rather than pure venture investing, Anti-Fund's highest upside comes from incubating companies where they have genuine operational insight — like Better (sports gaming) — where they can come in with ownership, distribution, and domain knowledge simultaneously.
"Coming in with ownership, but also, you know, just seeing a gap in the market with Better. It was all these sports gaming companies paying hundreds and hundreds and billions of dollars in marketing and seeing that their ads were terrible... I was like, yo, I could build a better app and promote it better and have better content. And that's how we created better." — Jake Paul 00:17:17
"If you can crush Better with a high ownership, that's where you really make a lot of fucking money." — Harry Stebbings 00:52:12
2. Contrarian Perspectives
Traditional VC Firms Are Already Hollowed Out — The Founders Are Gone
Geoffrey makes a pointed argument that the brand names of legacy VC firms are now running on empty — the legendary investors who built their reputations are gone, replaced by hired associates, making the competitive moat much weaker than it appears.
"We can compete with the guys who've been doing this for 30, 40 years because one, the founders of those funds have been dead or gone. It's just other guys who got hired into doing this. And I think we have a fresh take on saying, hey, let's compete." — Geoffrey Wu 00:15:20
Paid Marketing Is Structurally Inferior — And the Best VCs Knew It and Still Did It
Geoffrey calls out Bill Gurley for tweeting against paid marketing while Uber — his most famous investment — burned tens of billions on it and only turned profitable 14-15 years in. The implication: even the smartest traditional VCs were operationally hypocritical about what actually creates durable value.
"I just saw that Bill Gurley was tweeting that paid marketing is like the worst form of marketing. And I'm just like, hey, Uber, like he's most well known for kicking out Travis from Uber. And Uber burnt tens of billions of dollars on straight up marketing and just got the profitability showing a quarter of net income positive 14, 15 years in." — Geoffrey Wu 00:13:15
AI Personalization May Cannibalize Sports and Live Entertainment — Not Just White-Collar Work
While the consensus view is that sports is the one asset class "safe" from AI disruption, Jake challenges this with a genuinely non-obvious scenario: what if AI enables people to build entirely personalized entertainment worlds so compelling that the social draw of live sports becomes irrelevant?
"Why would I watch, you know, the NBA when like this game I made for myself has all my favorite things in it and friends and storytelling. And I made my own world of Warcraft or Minecraft in a day. Will that suck away the entertainment? Or I made my own whole Netflix movie the exact way I wanted it with certain shit in it. Will that personalization take away from other forms of entertainment, which is sport?" — Jake Paul 00:25:16
Being Fully Vertically Integrated as a Promoter Is the Real Boxing Business Model
Most people assume fighters take a large cut. Jake reveals that the standard structure is brutal — fighters typically net ~50% through promoters like Eddie Hearn. Jake structured himself as his own promoter negotiating directly with platforms, retaining nearly 100% of fight economics to his own entities.
"I get the most home out of any boxer. Like, I have the best setup in boxing because I'm my own promoter and I'm the one negotiating with the platforms. I don't have a lot of people involved... I take home, like, nearly 100%... The percent I give is to my own company." — Jake Paul 00:47:12
Creating Space (Stopping) Is a Prerequisite for the Next Chapter
Counterintuitively, Jake argues that forward momentum is not always the path — that you sometimes have to stop completely to allow the next big thing to emerge. This runs against the "never stop hustling" influencer-entrepreneur narrative.
"I noticed a lot of times in life you have to, like, create space for something else to come in. And that's just the way life works. And so I had to literally stop." — Jake Paul 00:49:47
3. Companies Identified
Anti-Fund Description: Venture fund co-founded by Jake Paul and Geoffrey Wu, focused on early-stage and late-stage investments, with incubation as a core strategy. Why mentioned: The primary subject of the conversation; notable investments include Ramp (300x on personal side at $50M entry), Cognition, Chronosphere, Flock Safety, Polymarket, and Andruil.
"The likes of Ramp, Cognition, Chronosphere and many others." — Harry Stebbings 00:00:35 "Polymarket is a good early one. But just our incubations, right? Like, we were at the ground floor. Those are like better. W crushing it." — Geoffrey Wu 00:52:12
Ramp Description: Corporate card and financial operations platform. Why mentioned: Exceptional return — personal angel investment at $50M valuation, now approximately 300x.
"Even just on the personal side was the angel invested in ramp. So that's like at a 50 mil entry value. So that's like a, whatever, 300x on a personal side." — Geoffrey Wu 00:52:36
Better (Sports Gaming) Description: Sports gaming / betting app incubated by Jake Paul and Geoffrey Wu. Why mentioned: Core incubation; built after identifying that incumbent sports gaming companies had terrible apps, terrible marketing, and poor content — and that Jake could do all three better.
"It was all these sports gaming companies paying hundreds and hundreds and billions of dollars in marketing and seeing that their ads were terrible. Their app was clunky. It didn't make sense. I was like, yo, I could build a better app." — Jake Paul 00:17:17
Flock Safety Description: Public safety technology company. Why mentioned: Geoffrey rolled Aerdome returns into Flock Safety, calling it "crushing it," with Rahul now serving as Chief Strategy Officer.
"Rolled a lot of that stock in the Flock Safety, which is crushing. Rahul's now the chief strategy officer there." — Geoffrey Wu 00:51:55
Polymarket Description: Prediction markets platform. Why mentioned: Cited as a strong early investment from Anti-Fund.
"Polymarket is a good early one." — Geoffrey Wu 00:52:12
Cognition Description: AI coding / software engineering agent company. Why mentioned: Listed as a notable Anti-Fund portfolio company.
"The likes of Ramp, Cognition, Chronosphere and many others." — Harry Stebbings 00:00:35
Helsing Description: European defense AI company. Why mentioned: Flagged as a deal they want to be in; Geoffrey specifically called it out as the kind of "European neoprime for defense" that is needed given current geopolitics.
"I think Helsing is cool with geopolitics. I think there needs to be like a European neoprime for defense." — Geoffrey Wu 00:17:57
11 Labs (ElevenLabs) Description: AI voice synthesis company. Why mentioned: Flagged as a company they are actively in conversations with ("chatting with Matty over at 11 Labs").
"We're chatting with Matty over at 11 Labs. I think they're doing great stuff." — Geoffrey Wu 00:18:14
Andruil Description: Defense technology company. Why mentioned: Listed as an Anti-Fund portfolio holding; Harry cited it as an example of the high-quality late-stage bets they should concentrate on.
"I think you're in Andruil. And I'd just leverage the shit out of the personal brands and put 10, 20, 30 million dollars to work." — Harry Stebbings 00:16:11
OpenAI Description: Artificial intelligence company. Why mentioned: Jake is listed as an advisor; described as actively working with them at the frontier.
"Working with OpenAI and advising them." — Jake Paul 00:04:49
4. People Identified
Geoffrey Wu Description: Co-founder of Anti-Fund; Stanford computer science graduate with honors and distinction, perfect SAT score; former early angel in Ramp (via Paribus) and introduced Ramp founders to Y Combinator. Why mentioned: Identified as the analytical and deal-sourcing backbone of Anti-Fund; showed exceptional early investment instinct backing Ramp at formation.
"Graduated computer science, honors in distinction, had a perfect SAT score. Like, you know, I've seen the caliber of like quote unquote smart people and like the endurance and energy levels." — Geoffrey Wu 00:31:45 "I went to a high school summer camp at MIT... I gave them the recommendation for Paribus to Y Combinator." — Geoffrey Wu 00:52:53
Josh Kushner Description: Founder of Thrive Capital. Why mentioned: Cited as the aspirational model for Anti-Fund — starting with $5M and scaling to one of the most respected growth equity firms.
"We want to run 10, 20 billion dollars at some point and look up to people like, you know, Josh Kushner at Thrive who started with, you know, I think it was five million dollars." — Jake Paul 00:11:18
Rahul (Aerdome / Flock Safety) Description: Founder of Aerdome; now Chief Strategy Officer at Flock Safety. Why mentioned: Anti-Fund's best-performing external investment by multiple — 10x in 18 months — before rolling into Flock Safety.
"You mentioned Rahul Aerodome. That was a 10x in 18 months. Rolled a lot of that stock in the Flock Safety, which is crushing. Rahul's now the chief strategy officer there." — Geoffrey Wu 00:51:55
Sam Altman Description: CEO of OpenAI. Why mentioned: Jake and Geoffrey have a close relationship with him; Geoffrey advises him to show more humanity in his public communications during controversial moments.
"Sitting down with Sam. Yes. I mean, I would say like Sam is, yeah, Sam is great. Like we love Sam." — Geoffrey Wu 00:32:36 "My only secondary comment on it would be show the human side of himself more, right?" — Geoffrey Wu 00:39:54
Eric Glyman Description: Co-founder and CEO of Ramp. Why mentioned: Geoffrey's connection to Eric goes back to high school — he recommended Eric's prior company Paribus to Y Combinator, and personally angel-invested at Ramp's founding at a ~$50M valuation, now ~300x.
"Even just on the personal side was the angel invested in ramp. So that's like at a 50 mil entry value. So that's like a, whatever, 300x on a personal side." — Geoffrey Wu 00:52:36
5. Operating Insights
Predict Output Before You Ship — and Track Your Hit Rate
Jake's team has developed a rigorous pre-publication prediction system for content: before posting, he and his lead content collaborator call the view count with ~85% accuracy. This is a forcing function for quality calibration and eliminates post-hoc rationalization of underperformance.
"Me and my number one content guy before we post the video will predict how many views it's going to get pretty much accurate, like 85% of the time... Within like, like we'll say like this is going to get 8.5 million or this is going to get 30." — Jake Paul 00:22:14
Be Radically Honest With Founders About What You Actually Provide
Anti-Fund explicitly tells founders upfront when they will NOT provide distribution — which is counterintuitive given their brand. This builds trust and prevents misaligned expectations, which is a common failure mode when celebrity investors overpromise.
"We're not like plugging saying like, yo, we are going to give you distribution in companies where we don't think we're going to do that. So you're super upfront. Like, hey, we're not going to be distributing you on our platforms, but we'd love to partner with you." — Jake Paul 00:14:26
The 60/40 Relationship Principle — Both Partners Fight to Be the 60%
Jake's framework for high-performance relationships: both people should be competing to give more, not to take. This creates a generative loop rather than an adversarial one. This maps directly to great co-founder and investor-founder dynamics.
"If it's 60-40, you and your partner should both be fighting to be the 60% and be there for each other and do more and love more and support more... If my fiancé writes me a love letter, I'm like, I'm going to write a better one back to you." — Jake Paul 00:41:16
6. Overlooked Insights
Geoffrey Wu Has One of the Most Underrated Early-Stage Track Records in Silicon Valley
This was mentioned extremely briefly and no one on the podcast pressed on it, but Geoffrey's origin story is remarkable: he met the Ramp founders (Kareem and Zach Frankel/Eric Glyman) at a selective MIT high school summer program (RSI - Research Science Institute), recommended them to Y Combinator for their prior company Paribus, then angel-invested in Ramp at a ~$50M valuation — which is now a ~300x return. This is not the track record of a celebrity's sidekick. This is the track record of a top-decile early-stage angel who has been quietly operating at the frontier for years before Anti-Fund existed. The market is entirely underpricing Geoffrey Wu as an independent investment talent.
"I went to a high school summer camp at MIT. It was like a selective summer camp called RSI with Kareem and Zach Frankel. They went to Harvard. I went to Stanford. So I was like their Silicon Valley plug. I gave them the recommendation for Paribus to Y Combinator... And even just on the personal side was the angel invested in ramp. So that's like at a 50 mil entry value. So that's like a, whatever, 300x on a personal side." — Geoffrey Wu 00:52:53
Anti-Fund Is Quietly Moving Into Public Markets — Which Could Be Category-Defining
This was mentioned in passing and completely dropped, but it's potentially the most significant strategic signal in the entire episode. Geoffrey mentions they are "well within nine digits" in AUM and that Jake's mass distribution creates an edge in public markets — trillions of dollars in addressable assets. A Jake Paul-affiliated public equity fund that uses social distribution to drive retail investor attention and institutional co-investment could be a genuinely novel financial product, resembling a media-native version of Cathie Wood's ARK model but with far more cultural penetration. No one at the table pursued this thread.
"One of the edges that Jake brings to the table is mass distribution. Right. And I think the public markets are just, you know, trillions of dollars of assets out there that we could prosecute against. So I think it's, again, it goes back to like the start. It's just like, okay, if we don't set limiters in terms of our ambition and our skill set, like you play the largest markets." — Geoffrey Wu 00:54:54