Bob Moesta

Bob Moesta is the CEO and co-founder of The Re-Wired Group, a Detroit-based innovation consultancy, and a distinguished fellow at the Clayton Christensen Institute. He is best known as one of the principal architects of the Jobs to Be Done theory, which he developed alongside Harvard Business School Professor Clayton Christensen in the mid-1990s. He also serves as an adjunct lecturer at Northwestern University's Kellogg School of Management and is a guest lecturer at Harvard Business School and MIT Sloan.