Rob Snyder

Rob Snyder is a startup advisor, author, and founder who works with early-stage B2B founders on go-to-market and sales strategy. He is a fellow at Harvard Innovation Labs, an operating partner at Grix VC, and founder of Reframe, through which he coaches founders; he previously co-founded Restack.dev and built a B2B software company to $4M ARR. He is best known for his book The Power of Pull and his PULL framework (Project, Unavoidable, List of options, Limitations), which describes the conditions under which customers actually buy, and he has advised dozens of startups past $1M ARR. He holds an MBA from Harvard Business School and is a former McKinsey consultant.