Ethan Bloch

Ethan Bloch is a fintech entrepreneur who serves as Product Lead for Personal Finance at OpenAI, where he leads Finances in ChatGPT, a feature that lets users connect bank accounts via Plaid for personalized financial insights. He is best known as the founder and CEO of Digit, the automated savings chatbot that helped users save over $9 billion and was acquired by Oportun in 2021, and he later co-founded the AI financial advisor Hiro, which OpenAI acquired in 2026. He is also known for founding Flowtown, an earlier startup that was acquired.