// PERSON
Beth Ferreira
ROLE GENERAL PARTNERAT SERENA VENTURESMENTIONS 1LAST SEEN SEPTEMBER 30, 2026
// BIO
Beth Ferreira is a general partner at Serena Ventures, the venture capital firm founded by Serena Williams. She previously served as managing partner at WME Ventures, where she invested in companies such as Masterclass, Daily Harvest, and Ollie Pets, and earlier held operating roles at Etsy, Fab, and FirstMark. She is known for her expertise in leveraging celebrity and talent relationships for venture deal flow while emphasizing that fame alone is a finite asset that does not guarantee large allocations.
Discussed in
// RECENT MENTIONS
// SIGNALS
1 SIGNAL
01
mention·PitchBook News·SEPTEMBER 30, 2026
“'Cool can get you pretty far,' she said. 'But if it's just cool, you're not going to get a big allocation. It's a finite asset.'”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.