Archie Abrams

Archie Abrams is VP Product and Head of Growth and Shop at Shopify, where he leads a 600-plus person organization spanning product, design, engineering, data, operations, and growth marketing. He previously served as SVP of Product at Udemy and as Head of Rider Consumer at Lyft. He is also an angel investor and advisor to several companies including Reforge, Maven, and Collective. He is best known for his approach to growth strategy at scale, advocating for long-term experiment holdouts and reduced barriers to entry over traditional short-term retention metrics.