Alexandra Zatarain

Alexandra Zatarain is the Co-Founder and VP of Brand and Marketing at Eight Sleep, a sleep fitness company that produces sensor-equipped smart mattresses and cooling systems. She has led the company's brand strategy and marketing since its founding in 2014, helping scale revenue and define the "sleep fitness" category. She was named to Forbes' 30 Under 30 list in Consumer Technology in 2017 and to Inc.'s Female Founders 100 list in 2020. She holds a B.S. in Communication Science from Tecnológico de Monterrey and was raised in Tijuana, Mexico.