Laurie Owen
Principal at Refinery Media contributing pieces on VC fund marketing strategy.
“LinkedIn 'storyteller' job postings [have doubled] over the past year.”
Source→“Committing to one of the four frames is the practical takeaway for any GP rewriting their positioning.”
Source→“Indie.vc [is] an example of the 'Path' storytelling framework for its 'alternative to raise-scale-exit.'”
Source→“Y Combinator's thesis that great startups don't look great early.”
Source→“Founders Fund [is] an example of the 'Contrast' storytelling framework for its 'stance against incrementalism.'”
Source→“Refinery Media's Laurie Owen tracks how a16z's media operation has scaled over the past year, and where it is pulling back.”
Source→“Content compounds only when tied to a firm's actual judgment process.”
Source→“Owen's test is the useful heuristic: if your firm's content could be reposted by any other fund without anyone noticing, it is not working.”
“Benchmark has no marketing function at all. These are not failures to build a brand but deliberate choices: brand lives in portfolio quality, not editorial output.”
“Thrive comes up in more partner and fellowship conversations than almost any fund with an active content strategy, despite having no newsletter, no podcast, no blog.”
“How should emerging managers approach marketing? and How the firm with the best returns should do marketing.”
AI-extracted from podcast / newsletter / paper summaries. May contain errors.