Laurie Owen

“Thrive comes up in more partner and fellowship conversations than almost any fund with an active content strategy, despite having no newsletter, no podcast, no blog.”

“Benchmark has no marketing function at all. These are not failures to build a brand but deliberate choices: brand lives in portfolio quality, not editorial output.”

“Owen's test is the useful heuristic: if your firm's content could be reposted by any other fund without anyone noticing, it is not working.”

“How should emerging managers approach marketing? and How the firm with the best returns should do marketing.”