Kyla Scanlon

Kyla Scanlon is an American economic commentator, content creator, and author who reaches over one million people across TikTok, Instagram, Substack, and YouTube with explainers on money and markets. She is the founder of the financial education company Bread (also known as Kyla Labs), a senior fellow at the Vanderbilt Policy Accelerator, and a contributor to CNN and The New York Times Opinion. She is best known for coining the term "vibecession" to describe the disconnect between strong economic data and negative public sentiment, and for her New York Times bestseller In This Economy? How Money and Markets Really Work, published in 2024.