Rory Sutherland
Rory Sutherland is the Vice Chairman of Ogilvy UK, where he has worked since 1988. He is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and is known as a leading thinker in behavioral economics and advertising, advocating that psychological value often exceeds logical value in business and decision-making. He co-founded Ogilvychange, a behavioral science practice within the agency.
“He was explaining how the tin over it... they did it to be like, this can is extra clean and special.”
Source→“Flat White or F*** Off (FW/FO) - Rory's coffee concept — a pre-made flat white dispensed via contactless payment, no customization, two variants only (dairy and oat). Currently at trial stage.”
Source→“There are two ways of making money. You can either make desirable things, or you can make things desirable. And each of them is as profitable as the other.”
Source→“You pay attention to what irritates you. And instead of just complaining about it, that's a great source material. I think Jerry Seinfeld says, irritation is innovation.”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.