Louise McEwen

Louise McEwen is the Chief Marketing Officer of McLaren Racing, a role she assumed in 2024 after joining the team full-time as Brand Director in 2017. She oversees the brand narrative, strategy, and creative identity across McLaren's racing portfolio. She is best known for leading fan engagement initiatives and heritage-driven marketing campaigns, including McLaren's Ayrton Senna tribute livery and the team's 1000th race celebration. Prior to McLaren, she spent nine years at Vodafone Group working on global sponsorship properties including the Vodafone McLaren Mercedes Formula 1 partnership.