Sterling Snow
Sterling Snow is the Co-Founder and CEO of Redo, a commerce technology company that helps direct-to-consumer brands manage post-purchase experiences including returns, exchanges, and customer engagement. He previously served as Chief Revenue Officer at Divvy and Senior Vice President of Revenue at BILL, and is also a Venture Partner at Pelion Venture Partners. He is best known for leading Redo through its $81 million Series B funding round at a reported $1.25 billion valuation in June 2026, expanding the platform from a returns-focused tool into a broader AI-powered customer experience platform used by over 4,100 brands.
“Redo: $81M at $1.2B valuation. Return automation platform that turns refunds into exchanges or credit.”
“Turning Refunds Into Revenue Is a Defensible E-Commerce Wedge. Redo's $1.2B valuation at an $81M raise demonstrates that solving a high-friction, high-cost operational problem (returns) with a clear economic realignment (exchanges and store credit instead of cash out) can build a very large business. The model flips a cost center into a retention tool.”
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