Gideon Nave

Gideon Nave is the Carlos and Rosa de la Cruz Associate Professor of Marketing at the Wharton School, University of Pennsylvania. He holds a PhD in Computation and Neural Systems from Caltech and uses quantitative and experimental methods from computational neuroscience, cognitive psychology, game theory, and machine learning to study human decision-making. His research has been published in journals such as Science, Proceedings of the National Academy of Science, and Management Science, and he has recently examined how AI reliance affects human intuition and reasoning, coining the term "cognitive surrender."