Shann Holmberg
Shann Holmberg is the co-founder of Espressio AI and Lunar Strategy, a marketing agency based in Lisbon that operates on multi-agent AI workflows. He leads agent product development at Espressio AI, where he builds AI agent systems for growth, marketing, and business development teams. He is best known for his frameworks on AI marketing maturity, including his 5 Levels of AI Marketing framework, and for documenting the practical application of multi-agent content systems in real agency operations.
“Open loops give the agent wide exploratory space. Holmberg notes they burn an 'insane amount of tokens' and without tight standards become a 'slop machine.' Currently viable only for teams with uncapped compute budgets.”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.