Alex Norström

Alex Norström is a Co-Chief Executive Officer of Spotify, the global audio streaming service, having assumed the role alongside Gustav Söderström. He previously served as the company's co-President and Chief Business Officer, where he was instrumental in building Spotify's premium subscription business. He has defended Spotify's expansion into AI-generated music through licensed partnerships, arguing that regulated tools offer a better alternative to unregulated AI content. Prior to his extensive career at Spotify, he held leadership positions at King, the company behind Candy Crush.