Kyle Poyar
Growth strategist and author of the Growth Unhinged newsletter; published H1 2026 State of GTM Hiring Report.
“Speed-to-lead and trial-to-paid conversion are now concrete AI ROI metrics worth tracking.”
Source→“Kyle Poyar's data analysis across 1,043 SaaS and AI companies shows that the customer segment a startup targets on the way to its first $10k MRR shapes its retention and growth trajectory for years.”
Source→“There were 22,988 GTM job posts in Q1 2026, down 15% year-on-year. AI-native companies bucked the trend with hiring up nearly 50% YoY, though they still represent only 5% of all digital-native GTM posts and 2% of total GTM headcount.”
“Claude mentioned in 12% of GTM engineering job posts in Q1 2026, up 3x from Q4 2025.”
AI-extracted from podcast / newsletter / paper summaries. May contain errors.