Dropbox

“Houston closed his screencast with one form to join the waitlist and nothing else competing for the click.”

“The Dropbox screencast was recorded when the product ran only on Windows and "strained under more than a few users" — yet it drove a waitlist from 5,000 to 75,000 in a single day.”

“Dropbox, I would say, performed far better than I would have estimated from just a pure economic standpoint. I would have thought that the commoditization would have been much more impactful. So huge kudos to them on their execution.”