Procter & Gamble

“Tristan Walker...sold his men's grooming brand, Walker & Company Brands, to Procter & Gamble and is now building a startup that teaches craftsmanship.”

“Procter and Gamble is kind of the archetype of best market research organization, where they're essentially marketing companies that are trying to figure out what are niches that people really care about, and then build specific brands to solve those problems.”