Procter & Gamble

“Procter and Gamble is kind of the archetype of best market research organization, where they're essentially marketing companies that are trying to figure out what are niches that people really care about, and then build specific brands to solve those problems.”

“Native (Deodorant) — Natural deodorant brand founded by Moiz Ali, grown with cheap Facebook ads and raw experimentation, sold to Procter & Gamble for $100M.”