Ferrero

“The third-generation Ferrero heir abandoned innovation and pivoted to brand acquisition — buying Butterfingers, Baby Ruth, and Crunch — and tried to revitalize distressed American candy brands.”

“This family invented Nutella. They invented Tic Tacs. They invented Kinder bars and Kinder eggs... they own a whole bunch of other businesses.”

“Ferrero built armed-guard-level operational secrecy around its machinery and recipes for decades. 'They build their own machinery to produce the chocolate. So they didn't want anyone to know the engineering behind their machinery, the recipes behind Nutella.'”