QuickBooks

“Meta is adding connector support to a range of tools often used by small businesses, including Asana, Canva, Dropbox, Figma, Intuit QuickBooks, Lovable, Notion, Shopify, Slack, Stripe and Zoom.”

“Alex Rampell articulates a sweeping thesis about the three eras of software: first, digitizing filing cabinets (Sabre, PeopleSoft, QuickBooks); second, bundling financial transactions to expand addressable markets (Toast, Stripe); and third — and most transformative — software that actually does the work.”

“Cited collectively as examples of the first wave of enterprise software — digitizing filing cabinets without meaningfully improving productivity.”