Drama Box

“They're typically vertical video. They play both on places like TikTok, but also on apps like Real Short or Drama Box.”

“The microdrama market in China is larger than their domestic box office. There's everyone there is just subscribing to these apps, viewing all of these microdramas. And I think they started to take off in the U.S. quite a bit last year. Like when you look at the App Store data, they were some of the fastest growing and the highest monetizing apps in the country, which is pretty rare that you have a couple apps in a new category like that grow that quickly.”