Thrive Eternal

“UEFA, Europe's top soccer authority, yesterday asked a federal judge in Manhattan to approve subpoenas for testimony and documents tied to FIFA's proposed creation of a commercial subsidiary that would have been backed by Kushner's Thrive Eternal.”

“Thrive Eternal…focuses on assets with 'qualities that cannot be replicated by technology.' Its first deal was for a minority stake in the San Francisco Giants.”

“It's a bit rich for all this furor over PE involvement in a sport where it's already deeply entrenched. Let alone the pearl clutching over profit motives after the World Cup just gouged fans for every last dollar.”

“FIFA is seeking up to $4.2 billion for a new commercial subsidiary at a $20 billion valuation, covering all broadcasting, sponsorship, and tournament assets — the first time the organization has sought outside investment in its history.”