FIFA

“FIFA is seeking up to $4.2 billion for a new commercial subsidiary at a $20 billion valuation, covering all broadcasting, sponsorship, and tournament assets — the first time the organization has sought outside investment in its history.”

“The new entity would allow FIFA to put a market value on some of its most valuable commercial assets at a time when demand for premium live sports rights is high.”

“FIFA boss Gianni Infantino is dangling [a $20M payout] as a carrot to get support for a plan that already has sparked talk of a possible World Cup boycott.”