Liberty Media

“Formula 1 for years has looked enviously at European soccer, but now the best practices flow is flipping... 'When I was in football, we looked at Formula 1 and thought, "What are they doing?" Then Liberty reignited it. Netflix has brought in new audiences, 18-to-35-year-olds, 50% female.'”

“CVC Capital Partners controlled F1 for over a decade before selling to Liberty Media.”