Redo

“A commerce platform optimizing post-purchase customer interactions and retention for brands — Raises $81M Series B”

“Redo: $81M at $1.2B valuation. Return automation platform that turns refunds into exchanges or credit.”

“Turning Refunds Into Revenue Is a Defensible E-Commerce Wedge. Redo's $1.2B valuation at an $81M raise demonstrates that solving a high-friction, high-cost operational problem (returns) with a clear economic realignment (exchanges and store credit instead of cash out) can build a very large business. The model flips a cost center into a retention tool.”