Vibe.co

“Vibe.co: Ad tech company backed by Hedosophia. Agreed to be acquired by Walmart — signals Walmart's growing ad tech ambitions.”

“Walmart agreed to buy Vibe.co, a streaming ad platform that had raised nearly $80m from firms like Hedosophia, Revolut, Elaia and Singular.”

“The acquisition of Vibe.co — a connected TV and streaming ad tech platform — by Walmart is mentioned only briefly in the Exits section but signals an accelerating strategic push into retail media and programmatic advertising.”