Vibe.co

“Walmart completed its purchase of VibeCo, a streaming ad platform that had raised nearly $80m from firms like Hedosophia, Revolut, Elaia and Singular.”

“Walmart's completed acquisition of VibeCo — a streaming ad platform that had raised nearly $80M — is a quiet but strategically significant move. It positions Walmart to monetize its retail media network through streaming inventory, competing with Amazon's ad business on its own terms.”

“Vibe.co: Ad tech company backed by Hedosophia. Agreed to be acquired by Walmart — signals Walmart's growing ad tech ambitions.”

“Walmart agreed to buy Vibe.co, a streaming ad platform that had raised nearly $80m from firms like Hedosophia, Revolut, Elaia and Singular.”

“The acquisition of Vibe.co — a connected TV and streaming ad tech platform — by Walmart is mentioned only briefly in the Exits section but signals an accelerating strategic push into retail media and programmatic advertising.”