NEXT AI

“I of course wanted to hire Paul Rand for the logo because he was my hero and Steve hadn't really heard of him.”

“You will pay me a hundred thousand dollars, I will do one logo, and you will like it. And that is actually what happened.”

“Steve hadn't really heard of him and he thought we should have a contest... we could hire five people or firms and pay them each 15k and then we would pick the best. I invited some people and then I invited Paul Rand and he said: you will pay me a hundred thousand dollars, I will do one logo, and you will like it. And that is actually what happened.”