“I reached out to Nielsen to verify this. Not only is it true... that number is up from 60 million to 72 million Americans”
Source→“I took it off the fringes of the board... I put it right smack in the center”
Source→“There is no difference in audience retention... in New York as they do in Chicago”
Source→“Nielsen's 2021 global Trust in Advertising study... found 88% trusted recommendations from people they knew above every other channel available to them... trust in advertising delivered through influencers at 23%.”
Source→“Nielsen's $2.15B acquisition of DoubleVerify is framed explicitly as part of a structural market shift, not a one-off deal.”
“While Nielsen is known for measuring the size of audiences, DoubleVerify helps companies measure the effectiveness of their advertising, a service that could help Nielsen push deeper into the world of digital media.”
AI-extracted from podcast / newsletter / paper summaries. May contain errors.