NielsenIQ

“Nielsen's 2021 global Trust in Advertising study... found 88% trusted recommendations from people they knew above every other channel available to them... trust in advertising delivered through influencers at 23%.”

“Nielsen's $2.15B acquisition of DoubleVerify is framed explicitly as part of a structural market shift, not a one-off deal.”

“While Nielsen is known for measuring the size of audiences, DoubleVerify helps companies measure the effectiveness of their advertising, a service that could help Nielsen push deeper into the world of digital media.”