Marketo (now Adobe Marketo Engage) is an enterprise-grade B2B marketing automation platform, part of Adobe Experience Cloud, that helps marketing and sales teams automate, personalize, and measure omnichannel campaigns to generate leads, nurture buyers, and drive revenue. It offers capabilities including AI-powered content creation, multi-touch attribution (Marketo Measure), conversational marketing (Dynamic Chat), and advanced segmentation, primarily serving large B2B organizations.
“We just turned off Marketo. They raised our prices from $22,000 to $80,000 since 2020. We left. And I bet they've lost 20% of their customers over that period of time.”
Source→“I think when the renewals come, they all just die like Marketo. They're just all going to die... It is going to zero, but it is one of the slowest decays you can get, right? Because moving off a marketing automation system in the enterprise is very slow, but it is without question going to zero.”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.