Fast-casual restaurant chain with a 300-person real estate team, cited as a location selection benchmark.
“We don't worry about who else is in the market with us. We steal [business] from the bowls like Chipotle and from other places that are different from us, like Taco Bell and Chick-fil-A.”
“If any employee you ever have becomes a general manager, even if you don't longer work at Chipotle, you get 10 grand in the mail.”
Source→“Oh wait, Chipotle has a 300 person real estate team. Why don't we just go next to wherever there's a Chipotle? Like they did all the work and it turns out that's actually what Burger King does. They just go, if McDonald's does the research, they just go piggyback off McDonald's.”
AI-extracted from podcast / newsletter / paper summaries. May contain errors.