Chipotle

“If any employee you ever have becomes a general manager, even if you don't longer work at Chipotle, you get 10 grand in the mail.”

“Oh wait, Chipotle has a 300 person real estate team. Why don't we just go next to wherever there's a Chipotle? Like they did all the work and it turns out that's actually what Burger King does. They just go, if McDonald's does the research, they just go piggyback off McDonald's.”