// COMPANY
Lexicon Branding
// OVERVIEW
Lexicon Branding is a Sausalito, California-based brand naming firm that works exclusively on developing brand names for competitive advantage, partnering with a global team of linguists to create memorable names for clients like Apple, Intel, P&G, and Coca-Cola. Notable names created by the firm include BlackBerry, Swiffer, Febreze, Sonos, Pentium, Dasani, and Impossible Foods.
// RECENT MENTIONS
// SIGNALS
1 SIGNAL
01
mention·My First Million·APRIL 24, 2026
“His whole job is naming companies. He's named Swiffer, Febreze, Sonos, Blackberry.”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.