WHOOP is a Boston-based health and fitness technology company that offers a hardware-inclusive membership combining a screenless, 24/7 wearable fitness tracker with a personalized coaching platform to help users optimize sleep, training, and overall health. Founded in 2012 and valued at $3.6 billion, WHOOP monitors key physiological metrics such as heart rate, sleep, strain, and stress, with higher-tier devices adding medical-grade features like ECG and blood pressure insights.
“Whoop has spent the past year courting a much broader audience, layering in hormone tracking and blood-panel testing for perimenopause and thyroid health. The move drove its own valuation up to $10 billion back in March.”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.