WHOOP is a Boston-based health and fitness technology company that offers a hardware-inclusive membership combining a screenless, 24/7 wearable fitness tracker with a personalized coaching platform to help users optimize sleep, training, and overall health. Founded in 2012 and valued at $3.6 billion, WHOOP monitors key physiological metrics such as heart rate, sleep, strain, and stress, with higher-tier devices adding medical-grade features like ECG and blood pressure insights.
“right now your whoop, your aura, your eight sleep, they're not measuring REM directly.”
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