Metersbonwe (上海美特斯邦威服饰股份有限公司) is a Chinese fashion apparel company founded in 1995 that owns and operates multiple brands, including the flagship "Metersbonwe" and "ME&CITY" casual fashion labels, as well as children's clothing brands, through a mix of direct retail stores and franchise partnerships.
“"The second generation can better understand what overseas consumers want... They may have received more market-oriented, more cutting-edge marketing education abroad. They'll reorganize products or brands and extend them toward higher dimensions. The founder's child at Metersbonwe is creating a new overseas brand — very differently from how the previous generation did it."”
Source→AI-extracted from podcast / newsletter / paper summaries. May contain errors.