Fields Good

Fields Good is a functional snack startup co-founded by Ashley Fields (daughter of Mrs. Fields founder Debbi Fields) that produces better-for-you cookies featuring functional ingredients such as creatine, Cognizin citicoline, L-theanine, and protein, targeting wellness-focused consumers. The Austin, TX-based company raised a $1.8 million pre-seed round from the Female Founders Fund and distributes its products primarily through direct-to-consumer channels including TikTok and Amazon.