Burger King

“Oh wait, Chipotle has a 300 person real estate team. Why don't we just go next to wherever there's a Chipotle? Like they did all the work and it turns out that's actually what Burger King does. They just go, if McDonald's does the research, they just go piggyback off McDonald's.”

“For companies like a Hotmart, for a Burger King, it's seamless... you don't have to train the team three times for three different logins for three different countries.”