Gartner

“Gartner projects that by 2030 at least 40% of enterprise SaaS spend will move toward usage, agent or outcome-based structures.”

“Gartner projects global AI spending to hit $2.59 trillion in 2026, a nearly 50% jump”

“Gartner's research on B2B purchasing puts the average buying group at six to ten stakeholders, each carrying a different priority and a different kind of veto power. A champion can open a door and translate the pitch internally, but rarely holds the budget authority to close what's behind it.”