// COMPANY
Primary Wave
// OVERVIEW
Primary Wave Music is a leading independent music publishing, marketing, and talent management company founded in 2006, specializing in acquiring and monetizing iconic music catalogs from legendary artists such as Kurt Cobain, Prince, Whitney Houston, and Bob Marley. The company operates through vertically integrated divisions covering sync licensing, content development, digital marketing, talent management, and immersive experiences, managing over 50,000 songs across its portfolio.
Discussed in
// RECENT MENTIONS
// SIGNALS
2 SIGNALS
01
m_and_a·PitchBook News·MAY 26, 2026
“Francisco Partners is selling Kobalt Music Group to Primary Wave at a ~$1.5 billion valuation — roughly double what it paid in 2022.”
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mention