Stardoll

“I think the average page load time at that time was like four minutes... So we basically re-architected the website. I hired an entirely new technical team and brought it down to under a second of load time. And obviously the traffic exploded, Sequoia invested.”

“Index Ventures had invested in it and taking kind of a majority stake to help doing this because they had no idea of scaling this site.”

“there was an entrepreneur called Matthias who was kind of one of the OG entrepreneurs in the Swedish ecosystem. He had been around since the dot-com bubble.”